Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part II of our series addresses your book cover design and how book formatting makes your book... a book.

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While the end of the holiday season is growing closer, the "How Do I?" season for self-published authors never really ends. We've produced three new BookBaby How To videos to help get you through the self publishing process.

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Even though they’ve been around for almost 10 years, a lot of folks are still trying to understand the world of eBooks. Our BookBaby publishing specialists field dozens of questions about eBooks every day, and any question, no matter how basic, deserves a good answer.

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Authors are still acclimating to this new world of eBook publishing, which has some asking, "Why doesn't my eBook look like my printed book?" There are practical reasons why.

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For many BookBaby authors, understanding the nuances of eBook formatting – like fixed vs. standard layout – can be a challenge. Gino Vasquez and Kyle Fadigan from our eBook Convertion team play an important role in many BookBaby authors' lives, converting manuscripts from programs such as Word or Pages into formats that work on eReaders.

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Of all the mysteries surrounding the process of self publishing, the ISBN ranks among the most intimidating to many new authors. We're here to allay your concerns and give you answers.

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Think of your favorite books in your personal library. Aside from the titles and authors, what usually come to your mind? All those beautiful covers? Some covers tell a story in and of themselves. So what about the other side of the book? I'll wager that nobody remembers what’s on the back cover of their favorite books. And yet I believe this is the most important – and most overlooked – book marketing real estate for self published authors.

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