Chuck Beard is a professional photographer and magazine art director whose self-published photography book series, Abandoned Pittsburgh, was produced with BookBaby. In this testimonial, he accounts his experience of self-publishing, from the project’s conception to distribution. He chose BookBaby for its price, fast shipping, and quality of color reproduction.

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Think of your favorite books in your personal library. Aside from the titles and authors, what usually come to your mind? All those beautiful covers? Some covers tell a story in and of themselves. So what about the other side of the book? I'll wager that nobody remembers what’s on the back cover of their favorite books. And yet I believe this is the most important – and most overlooked – book marketing real estate for self published authors.

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While words and pictures and ideas are what make a text, book formatting and cover design are what really transform the words and images into a "real book."

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We spoke with two graphic designers to get some insights on what makes for great design and why your book cover design is more important than ever before.

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Photographer Eli Vega put BookBaby's custom book printing to the test with his latest printed photo book, Right Brain Photography. "It turned out really well," said Vega. "It's on the shelves of several regional and local bookstores in my area and it's getting a lot of attention." BookBaby works with many different kinds of self published authors to create a high-quality, professional book product - some are more demanding and exacting than others. Without a doubt, you can count Vega in this category.

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A book cover checklist for authors

[This article was written by Sandra Poirier Smith, President of Smith Publicity.] Each week, Smith Publicity receives over 100 inquiries from authors and publishers looking for our help, support, and ideas on how to get their books featured on television and radio shows, in newspapers or magazines, and/or online/blog outlets. In evaluating if we are a good fit for a project and if we believe we have a good chance of securing positive media attention, we review many factors including the outside or overall look of a book. A book’s cover, back cover, title, sub-title, author photo, etc. need to be professionally executed. In some cases, we see these details are not given enough attention. Here is a book cover check list to help understand what we, and the media, look for in a the look of book.

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