It's time to really get your book marketing and holiday book sales going. Steps 7-9 in our holiday book sales guide are all about getting the word out during the prime gift-shopping season.

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It may not feel like the holidays are just around the corner, but if you're planning to drum up holiday book sales this year, it's time to put these 12 effective plans and strategies to work.

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Publishing a book takes effort, so before you start, do a reality check: Do you have what it takes to make your blog a book?

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Professional reviews from trusted sources command credibility from the outset and can be used in ways consumer reviews cannot. Here are eight ways to make the most of a professional book review.

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Judging from questions I get in my inbox, many people don’t understand Twitter hashtags. Maybe they are just plain annoyed by them – but they can be useful in your book marketing.

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As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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