Before you publish your book, figure out what you want being a published author to mean to you. Then build your author platform with your post-published future in mind.

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When it comes time to market your book, it's important to understand how readers choose books so you can deliver the right message to the right readers.

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I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.

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If you don’t have the time or aren’t prepared to promote your book this holiday season, don’t worry. There are plenty of great (maybe better!) opportunities for book sales throughout the year.

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When it’s time to really get your holiday book marketing and sales going, steps 7-9 in our holiday book sales guide can help you get the word out during the prime gift-shopping season.

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