When it comes time to market your book, it's important to understand how readers choose books so you can deliver the right message to the right readers.

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I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.

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If you didn’t have the time or weren't prepared to promote your book this season, don’t worry. It might have been the best holiday book sales strategy of all.

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It's time to really get your book marketing and holiday book sales going. Steps 7-9 in our holiday book sales guide are all about getting the word out during the prime gift-shopping season.

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Professional reviews from trusted sources command credibility from the outset and can be used in ways consumer reviews cannot. Here are eight ways to make the most of a professional book review.

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