Part two of our school assemblies series focuses on getting speaking gigs and what you can do to maximize book sales and positive promotion when you get them.

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When selling books, it's important to remember that readers do not buy the tangible elements of a book, they buy the (sometimes) intangible benefits they receive from reading. They buy what your book will do for them.

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As an author embarking on social media promotion, it’s imperative that you develop a content strategy plan and avoid doing things online that will repulse — rather than attract — an audience.

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A school assembly provides a wonderful platform for promoting your book and introducing yourself to your audience, but you'd better be ready to put on a show.

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While a video can be a great attention-getter online, a poor-quality book trailer can be disastrous for your promotions. Here are ways to create a book trailer that sells books.

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The way readers consume and discover new books is rapidly changing, which is why you should consider making your work available by putting your books on subscription services.

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Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

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