Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?
Before you publish your book, figure out what you want being a published author to mean to you. Then build your author platform with your post-published future in mind.
Your book metadata includes your book description, categories, keywords, and your author bio. Delivering this information is where many independent authors fall short.
The most important part of being a writer is writing, but if you want a career as a self-published author, you need to do a whole lot more than just write: you have to learn the business and market yourself so you're on the same playing field as mainstream authors with big publishing houses behind them.
We've created a series of videos to help our authors make the most of BookShop, our free bookselling platform available to all BookBaby authors.
Best-selling author and independent publishing expert Joanna Penn interviewed BookBaby President Steven Spatz to discuss the state of indie publishing, treating your book as a product, and marketing insights gleaned from our 2017 survey.
When it comes time to market your book, it's important to understand how readers choose books so you can deliver the right message to the right readers.