Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

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Before you publish your book, figure out what you want being a published author to mean to you. Then build your author platform with your post-published future in mind.

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The most important part of being a writer is writing, but if you want a career as a self-published author, you need to do a whole lot more than just write: you have to learn the business and market yourself so you're on the same playing field as mainstream authors with big publishing houses behind them.

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We've created a series of videos to help our authors make the most of BookShop, our free bookselling platform available to all BookBaby authors.

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When it comes time to market your book, it's important to understand how readers choose books so you can deliver the right message to the right readers.

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