Professional reviews from trusted sources command credibility from the outset and can be used in ways consumer reviews cannot. Here are eight ways to make the most of a professional book review.

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Judging from questions I get in my inbox, many people don’t understand Twitter hashtags. Maybe they are just plain annoyed by them – but they can be useful in your book marketing.

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As a self-published author, when switching from author to salesperson, remember: readers want a good story more than a cheap book.

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To get reviewed on Amazon and other places online, you need to assemble a book review team and learn how to follow up. It's a model that has worked for me over the course of many years and dozens of book launches.

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When you agree to review a book, do you always follow through? Are you loyal to other writers by keeping up your side of the bargain?

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Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.

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My self-publishing advice: learn as much as you can about the industry before you get started, have some clear goals, and a plan on how to achieve them.

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