Professional reviews from trusted sources command credibility from the outset and can be used in ways consumer reviews cannot. Here are eight ways to make the most of a professional book review.
Judging from questions I get in my inbox, many people don’t understand Twitter hashtags. Maybe they are just plain annoyed by them – but they can be useful in your book marketing.
To get reviewed on Amazon and other places online, you need to assemble a book review team and learn how to follow up. It's a model that has worked for me over the course of many years and dozens of book launches.
Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.
My self-publishing advice: learn as much as you can about the industry before you get started, have some clear goals, and a plan on how to achieve them.
