This post addresses market research for your book and the how to focus on the key elements that will help you craft a book that has the potential to be a best seller.

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If you’re finishing up your next book, stop writing and consider these points to increase your chances for a successful eBook launch – because a delayed book launch is better than a bad book launch.

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After all the hard work you've put into completing your book, a book launch party might be what you need to make a splash. Think big, find sponsors, get the word out, and give yourself plenty of time to plan and prepare.

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It’s more important than ever to know your market and know how to reach your audience. Start now, even as you write your book.

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What are the basics of book publicity? What do you do on a day-to-day basis? Generally, I tell my clients I prefer to start working on a book five months before publication. There are many media outlets that not only require working that far ahead – mainly magazines and venues that have authors as speakers – but sometimes it just takes a long time to work with some media outlets and convince them that this is a book and an author that they should pay attention to.

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There's a lot you can do to build your author brand and promote your book – but once you've established your brand, a PR firm might be the key to maximizing your book publicity potential.

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