After all the hard work you've put into completing your book, a book launch party might be what you need to make a splash. Think big, find sponsors, get the word out, and give yourself plenty of time to plan and prepare.
What are the basics of book publicity? What do you do on a day-to-day basis? Generally, I tell my clients I prefer to start working on a book five months before publication. There are many media outlets that not only require working that far ahead – mainly magazines and venues that have authors as speakers – but sometimes it just takes a long time to work with some media outlets and convince them that this is a book and an author that they should pay attention to.
The longer your book is available for pre-order, the more time you have to send readers to Amazon and the other stores to accumulate orders. All these orders count as sales on your release date, giving you a good chance at cracking some top-100 best seller sub genre lists in sites like Barnes & Noble and Powell’s. Note: this is not the case with Amazon’s best selling list. They count pre-sales orders on the day it’s actually ordered, not all combined on the eventual release date.
It’s THE question. The one I’m always asked, whether I’m speaking at author conferences or doing webinars. Though phrased a little differently each time, it goes something like this: What are the most important things that go into successful book promotion? My response is always the same – a five-part answer. The first four parts are, quite frankly, pretty predictable. The last one might come as a bit of a surprise.
Toby Neal and Holly Robinson are professional writers, i.e. authors who earn their primary income from writing. Toby is predominantly self-published and Holly mostly traditional, and both have multiple novels and various writing credits to their names. They’re also friends. Earlier this year, both Toby and Holly launched new novels, and in this interview, we find that their strategies and experiences had many similarities – and notable differences.