In our March BookBaby Twitter Chat, Joel Friedlander, book designer, blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish, shared his thoughts on how to engage readers, build a targeted list of subscribers, and use your author blog effectively as a social media hub.

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Engagement is what turns casual readers into regular subscribers, and subscribers into raving fans. What are you doing to engage readers?

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