There are simple techniques you can use to improve your business book that have nothing to do with magic, intrigue, or being the next Malcolm Gladwell. Here's how you can motivate, engross, and inspire your readers.
By breaking your big idea into manageable sub-topics, you can tackle the job a little at a time and effectively trick yourself into writing your business book.
Why would someone hire a ghostwriter? For one thing, it might be the difference between an idea floating around an author's head and an actual book being published.