To be effective in today’s noisy world, you can’t be lazy when it comes to marketing and selling your books. You have to stretch your thinking and your methods. You must break old paradigms and shatter trusted formulas.
You must become a book marketing ninja!
Here are three ways to do that:
1) Reconsider all of your marketing tactics. One of the biggest promotional mistakes you can make is doing something just because that’s the way it’s always been done before. Just because everyone else pursues book reviews, bookstore distribution, library sales, and media exposure in a certain way (or even Twitter, Facebook and LinkedIn), that doesn’t mean you have to.
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