Most independent authors are trying to reach more readers, sell more books, and create waves. If you plan on doing bookstore events, remember: attracting an audience depends entirely on you.

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"I'm not a brand, I'm an author!" True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy.

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As an author embarking on social media promotion, it’s imperative that you develop a content strategy plan and avoid doing things online that will repulse — rather than attract — an audience.

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