Judging from questions I get in my inbox, many people don’t understand Twitter hashtags. Maybe they are just plain annoyed by them – but they can be useful in your book marketing.

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Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.

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Writers’ conferences are valuable because they immerse you – if only for a few short days – into your art. They can make you aware of how much you don’t know, how much you need to know to publish and promote, and expose you to things you need to succeed.

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If you can’t really afford to spend a lot on a book publicity campaign, carve out some time to do it yourself and apply these 15 commandments.

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