Here's a quick case study of former Saturday Night Live writer Patricia Marx using book excerpts to promote her book. Why not use the same tactic in your book publicity?

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The Internet brings unprecedented opportunity, but it can also kill your writing career if you're not careful! Don't let DomainNameInfluence erase the grammar rules you learned in school.

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I thought I’d share a holiday book marketing pitch I wrote to my local newspapers for Earth Day. We authors need to learn how to make a query work for each individual title.

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There are benefits to using a pen name, but I believe there are many more downsides to using a pseudonym than upsides.

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Judging from questions I get in my inbox, many people don’t understand Twitter hashtags. Maybe they are just plain annoyed by them – but they can be useful in your book marketing.

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Marketing is not a one-time effort. Rearrange your thinking and find ways to reinvigorate your book marketing to keep the momentum for this – and other books – going.

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Writers’ conferences are valuable because they immerse you – if only for a few short days – into your art. They can make you aware of how much you don’t know, how much you need to know to publish and promote, and expose you to things you need to succeed.

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