If you could have lunch with a successful author or publisher, would you do it? Think of a writing conference as that lunch on a much larger scale.

To be a successful author, you need to take your writing seriously. Even the most talented writers should always be looking to improve their craft. And of course, there is a lot more to being a published author than simply writing a good book. Understanding the publishing process – traditional and self-publishing – and understanding marketing and book publicity are part of your job as an author if you are hoping to sell books and find success.

Attending a writing conference can help you learn about marketing and publishing, while helping enrich your writing at the same time. So if you are still asking yourself, “How do I market my book?” maybe it’s time to sign up for a writing conference or two!

Learn from the experts

If you want to be a published author, you have to be a writer and a businessperson. Finishing your novel is a huge step, but it’s one among many you’ll have to take on your way to success. A writing conference can educate you and help you plot your path through the publishing process. You can learn valuable information from people in the industry about average costs, publishing and publicity timelines, and common mistakes to avoid. Many conferences feature industry professionals and successful authors discussing the pros and cons of self publishing versus traditional publishing, and can help you get on the right path for your own book.

Writing conferences also provide an opportunity to surround yourself with like-minded people in an environment designed to help you learn. You can connect with other writers and experienced industry professionals who have set time aside to work with aspiring authors and offer their expert advice.

These are the people who understand the industry and who can answer questions about things like finding your target audience and ways you can connect with and attract that audience. Sit in on a variety of talks by experienced presenters who will cover different marketing strategies to help you determine what combination of book reviews, public speaking engagements, book launch events, etc. is right for marketing your book.

When you attend a writing conference, you connect with people who can help you!

If you had the chance to have lunch with a successful published author and a popular publisher, wouldn’t you take it? Think of a writing conference as that lunch, just on a much larger scale. These authors and publishers actually want to talk to you and hear more than just your elevator pitch. Take advantage of the time they have dedicated; ask questions, present ideas, and take advice from people who have been exactly where you are now.

Being in an environment with other writers and publishers is only helpful if you make connections and interact. Make sure you network, ask questions, take notes, and talk to as many people as you can. Take advantage of the wealth of knowledge available and follow up with the people you meet: you never know when one connection will lead to an incredibly valuable new connection in the future.

Don’t pass up a chance to interact and immerse yourself in an environment full of industry professionals. A writing conference presents a unique microcosm of the publishing world, full of knowledge, experience, and people willing to discuss ideas and give advice. Take advantage of these opportunities to learn and network with people in the industry in which you are striving for success.

 

Publish your book today

 

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Know Your Audience Before You Write Your Book

 

Nancy L. Erickson

About Nancy L. Erickson

Nancy L. Erickson has written 20 posts in this blog.

International book marketer, executive book coach, international speaker, and author advocate Nancy L. Erickson is known as The Book Professor because she helps everyday people write high-impact nonfiction books that will save lives, change lives, or transform society. Titles credited to her name include A Life in Parts, for which she received back-cover endorsements from Sir Paul McCartney and Cindy Crawford. Using a methodology she developed, Erickson leads her clients through the writing and publishing process, from initial concept to a draft manuscript, finished manuscript, professionally published product, and internationally marketed product. Erickson is the owner of Stonebrook Publishing, a small press she founded in 2009, and is the creator and owner of Bookarma, a book marketing platform where authors help authors market their books globally through shared social networks. She has presented her innovative ideas at BEA and the Frankfurt Book Fair, where she was a featured speaker.

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