This week, we will be discussing the concept of hybrid authors, the term used to describe writers who are involved in both traditional and self-publishing somewhere in their literary career, and how to navigate that transition successfully. Former BookBaby author Shannon McLay (of Train Your Way To Financial Fitness) as well as some of our literary friends will be joining us, and we welcome you to stop by and say hello too!
To participate, simply tweet during the scheduled time using the #BBchat hashtag! If you are not completely familiar with Twitter but are interested in participating, check out this blog post for more information.
Add your voice, questions, opinions, and experience to #BBchat
Many of you will remember Shannon’s story from our interview with her back in November. For those of you who do not, she is a financial planner who left a big name financial services firm to start her own company, NextGen Financial, because she was “interested in helping people who were in the wealth generation time of their financial lives rather than wealth management.”
To help promote her company she launched her blog — Financially-Blonde.com — and then considered doing an eBook. “I came up with the idea for my book as a marketing tool for my business,” she said. “I thought having a book would give me more authority as a financial expert. So I just started writing and writing, and before I knew it I thought I had a real book!”
After launching her writing career with BookBaby in late 2013, she came across an ad on HARO (Help A Reporter Out) from a publisher that was seeking new authors. After sending her already self-published book to them, she was soon signed to a traditional publishing book deal. As to the achievement of her publishing deal, she gives credit where it’s due. “I wouldn’t have gotten (traditionally) published if I didn’t self publish first,” says Shannon. “I remember talking to my business manager at the publishing firm. He said they would much rather see an actual book from a prospective author than an outline and a bunch of bullet points. He said it really gave us an idea of what you are capable of and it’s really one of the reasons they chose me.”
During her very short writing career, Shannon has moved from one sphere of publishing to the other. Join us for the chat to learn more about her strategies and recommendations for authors, as well as others sourced from our extensive literary community.
1. Log in to Twitter a few minutes prior to the chat and enter #BBchat in the search box. (TweetChat and TweetDeck are great Twitter tools to use when following the chat!)
2. Follow @bookbaby from the Twitter account you plan to use for #BBchat.
3. Introduce yourself, stay on topic, and feel free to retweet (RT)!
4. Make sure you use the #BBchat hashtag in any of the tweets you are posting to the chat, otherwise they might be missed!
5. Have fun!
A transcript of the discussion will be posted shortly after the conclusion of the chat. If you have any topic ideas you would like to see us cover in the future, please let us know. We look forward to hosting more of these events in the future and welcome your ongoing participation!