“What the internet and e-reading devices have done is open the world up to storytellers to be in charge of their own careers.” So said mega bestselling author Hugh Howey in a recent discussion at Book Expo America in New York. He was one of my speakers on a panel I moderated advising first-time authors, and he shared some thoughts for writers hoping to get noticed in today’s digital landscape.
“How hard you are willing to work and how hard you are willing to study and practice are the only limiting factor these days,” said Howey. “Luck will always play a part, but her role has been diminished.”
That’s a perfect summary of why BookBaby has worked so hard to create and develop BookPromo for all our authors. I’m pleased to announce the newest additions – targeted direct-to-reader advertising opportunities — to this powerful suite of tools and services was unveiled today. You can read much more about it HERE. And as always, BookPromo is a free package for all BookBaby authors.
As Hugh expressed, today’s authors finally have the opportunity to break through in the marketplace. We think our new and improved BookPromo contains all of the elements of a strong book marketing plan. But we’ll continue to scour the publishing landscape for more and better tools for our authors.
Our goal, in Hugh’s words, is to change the equation and lessen the role that ‘luck’ holds for our authors’ literary success.