At the Frankfurt Book Fair, BookBaby president Brian Felsen interviewed Todd Sattersten (co-author of The 100 Best Business Books of All Time) about current shifts in the publishing industry, and how authors can think like entrepreneurs.
In this clip, Sattersten shares his thoughts on when an independent author is ready for a traditional publishing deal — and what’s at stake when you make that leap.
What do you think? Do you agree with Todd’s survey of the traditional publishing landscape? Let us know in the comments section below.