At the Frankfurt Book Fair, BookBaby president Brian Felsen interviewed Todd Sattersten (co-author of The 100 Best Business Books of All Time) about current shifts in the publishing industry, and how authors can think like entrepreneurs.

In this clip, Sattersten shares his thoughts on when an independent author is ready for a traditional publishing deal — and what’s at stake when you make that leap.

What do you think? Do you agree with Todd’s survey of the traditional publishing landscape? Let us know in the comments section below.

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Chris Robley

About Chris Robley

Chris Robley has written 563 posts in this blog.

is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."

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