According to a recent Mashable article called “This Is the Future of Book Marketing” — the authors of tomorrow (today) might be expected to offer supplemental content via social networks like Twitter and games like Minecraft.
Writer Goran Racic is now doing exactly that — giving fans of his newest novel, Loud Evolution, additional ways to interact with the characters from his fictional world. The hero, Thomas Loud, even has his own Twitter feed where he talks about his newest adventures, thus teasing narrative elements from Racic’s in-the-works sequel.
According to the Mashable article:
Racic says it’s more than just marketing — it’s a multi-dimensional social experience to complement the book. “The overall idea is to have a story that’s unfolding in real life,” Racic tells Mashable. “There’s so much technology available for storytelling. It just feels natural to combine everything.”
For more information about how Racic is bringing his fictional world to Twitter and Minecraft, check out “This Is the Future of Book Marketing.”
Have you used media outside of your book to continue telling the story? Let us know about it in the comments section below.