How to use QR codes to engage your readers

QR codes. You’ve seen ’em. Perhaps you’ve even scanned one on your smartphone. But as an author,  you’ve probably never thought about using them to promote your writing career or to provide your readers with a more compelling experience.

QR codes are a great way to share exclusive content (new short stories, videos or audio that accompany your novel, a free writing tutorial), build interactivity into your eBook, and promote your work (on book jackets, bookmarks, posters, etc.).

Here are our 4 favorite articles for authors on how to use QR codes:

1. Reader Engagement With Transmedia: How To Use QR Codes

2. The Value of QR Codes for Authors

3. How Writers and Publishers Can Supplement the Reading Experience

4. QR Codes for Writers 

Have you used QR codes to enhance your eBooks or to promote your writing career? Let us know in the comments section below.

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[Image of QR code from Shutterstock.]

Chris Robley

About Chris Robley

Chris Robley has written 563 posts in this blog.

is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."

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