Amazon’s top customer reviewers can make a huge impact… even if you already have dozens of great miscellaneous customer reviews on Amazon.

The Creative Penn, one of our favorite blogs for writers, posted an article by Laura Pepper Wu about how to get Amazon’s top customer reviewers to review your book.

Amazon’s top customer reviews and the indie author

Why would you want to get a top reviewer to write about your book if you already have dozens of great customer reviews on Amazon?

How can you contact them?

And how can you capitalize on their attention if they do write a review?

Here is what Laura from The Creative Penn has to say:

Why target the top Amazon reviewers?

While I’ve seen some reviewers with 7,000+ reviews, the Top Customer Reviewer award is not only about the number of reviews one person has churned out. At the time of writing, the #1 top customer reviewer on Amazon has only (!) 671 reviews under his belt.

As always, Amazon uses a complex algorithm to determine this ranking – this top spot is also determined by the number of “helpful” votes the reviews have received (our #1 guy has 39,414) and “percentage helpful” (97%).

Since that #1 spot is highly coveted, and quite the achievement, you can be sure that the Amazon top customer reviewers put a lot of thought and energy into their reviews. That’s good news – these are the best and most compelling kind of reviews!

As a result, aiming at the Top Customer Reviewers is a good strategy to curating well-written, meaningful and thorough reviews for your book…

Check out the full article HERE.

Have you ever gotten reviewed by one of Amazon’s top customer reviewers? If so, how’d it happen? Let us know in the comments section below.

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Chris Robley

About Chris Robley

Chris Robley has written 571 posts in this blog.

is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."

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