Amazon’s top customer reviewers can make a huge impact… even if you already have dozens of great miscellaneous customer reviews on Amazon.
Amazon’s top customer reviews and the indie author
Why would you want to get a top reviewer to write about your book if you already have dozens of great customer reviews on Amazon?
How can you contact them?
And how can you capitalize on their attention if they do write a review?
Here is what Laura from The Creative Penn has to say:
Why target the top Amazon reviewers?
While I’ve seen some reviewers with 7,000+ reviews, the Top Customer Reviewer award is not only about the number of reviews one person has churned out. At the time of writing, the #1 top customer reviewer on Amazon has only (!) 671 reviews under his belt.
As always, Amazon uses a complex algorithm to determine this ranking – this top spot is also determined by the number of “helpful” votes the reviews have received (our #1 guy has 39,414) and “percentage helpful” (97%).
Since that #1 spot is highly coveted, and quite the achievement, you can be sure that the Amazon top customer reviewers put a lot of thought and energy into their reviews. That’s good news – these are the best and most compelling kind of reviews!
As a result, aiming at the Top Customer Reviewers is a good strategy to curating well-written, meaningful and thorough reviews for your book…
Check out the full article HERE.
Have you ever gotten reviewed by one of Amazon’s top customer reviewers? If so, how’d it happen? Let us know in the comments section below.