The secret to Facebook success is simple: follow the Rule of 4 C’s—consistently create compelling content!
If you’re an author who’s been watching a slow decline in your fans’ Facebook engagement then you probably already know some of the secrets to Facebook failure, but we’ll review them below. It’s never too late to change course!
With a gazillion users, Facebook is the world’s most popular social network, so you can’t blame your loss of engagement on “lack of audience.”
The answer is simple: you’re not creating content worth sharing. And worse, you might be annoying the hell out of your existing fans, the ones you so desperately need to keep in order to build a larger following.
9 ways to turn off your fans on Facebook
I know there are thousands of authors who are using Facebook the right way, winning new readers with engaging posts and videos (and I don’t really mean to suggest that YOU aren’t one of ’em). But if your Facebook fan interaction is on the decline, you might be guilty of one or more of the following social media sins:
1. Creating multiple events for a single reading/workshop/LitFest
If you’re involved in a literary event that involves multiple authors, do NOT all create separate events. Put your heads together and create one great Facebook event listing. First, it’ll look better when everyone is RSVPing in one place. Second, you’ll ensure that the intended audience isn’t getting multiple invites from multiple authors about one event.
2. Constantly asking for people to review your book or vote for you
It’s important to encourage your readers to leave reviews (hopefully positive ones) on Amazon and community book review sites, but don’t make a weekly habit of it. You’ll look desperate. Also, if you’re involved in some kind of literary competition that involves online voting, do NOT pester people every single day asking for more votes. Art is not a popularity contest.
3. Leaving your facebook page half-completed
Did you get all excited about Facebook at some point and then abandon it? Is it hard to tell from your page if you actually exist in the real world? If so, either complete the missing info and post some new content, or de-activate your page. It looks unprofessional.
4. Posting your stream of consciousness updates every 20 minutes
If you’re posting more than a few times a day, it better be good stuff! Don’t use your Facebook page as your personal profile. The few folks who might care what you’re up to every day will stop caring quick.
5. Incessant negativity
Every once in a while it’s ok to be honest and vulnerable on Facebook. You can vent your frustrations from time to time. But keep those kinds of posts as the exception. Bitching, whining, sour grapes, jealousy, and putting other writers down– no one needs a daily dose of that.
6. SHOUTING IN ALL CAPS!!!!
OK. WE GET IT!!!!! You have something really important to tell us. May I suggest instead you choose from the following list of words: excited, thrilled, stoked, psyched, amped, beside-ourselves, overjoyed, blitzed, inspired, amazed, flushed, or atingle?
7. Posting crappy photos that you’re not even in
Oh, great. Another highly pixelated image of… what is that? A pint glass next to a taco wrapper? Next!
Take great pics. And be sure to relate them somehow to your writing life (or travels) with the description.
8. Advertising by posting on someone else’s wall
Remember MySpace? This is the kinda nonsense that would happen on MySpace all the time– and why people stopped using it. Do NOT put your marketing messages on other people’s Facebook walls. That is what YOUR wall is for.
9. Begging for “likes”
It’s OK once in a while to ask your personal friends on Facebook to “like” your author page. Don’t make a weekly habit of the practice, though. Your page won’t get “liked,” and you might find that even your personal Facebook profile is losing friends.
I’m sure I forgot a few good examples of bad Facebook practices. What annoys you on Facebook? Let us know in the comments section below.
[Image of angry computer lady from Shutterstock.]