[This piece is excerpted from 50 Ways to Promote Your Ebook, by guest contributor Patricia Fry. Download the whole book for FREE at http://www.patriciafry.com.]
Many authors of ebooks believe they are limited when it comes to promotion. They think you can’t promote an ebook the same way you promote a print book. But that’s not exactly true. Here’s an example of how to use print book marketing strategies to sell your ebook.
Go out and talk about your ebook.
Now here’s the ebook promotion suggestion you didn’t expect to see here—the one you have been avoiding, you say, “for obvious reasons.” Yes, I’m suggesting that you make public appearances with your ebook. Book speaking engagements at venues where your audience congregates.
So how does the author sell ebooks in the back-of-the-room after presenting a workshop or after entertaining an audience with stories from his fiction ebook? More and more people carry their electronic readers with them and may actually be able to purchase and download your ebook from your website or from Amazon on the spot. How cool is that?
For those who are not prepared to make a purchase now, provide professional take-aways. Design bookmarks or postcards with your amazing book cover on one side and a description of the ebook content or story and ordering information on the other.
Where would you speak?
For fiction, how about at book club meetings, libraries and college campuses? Some civic groups might welcome you to entertain members. Book presentations for club meetings or conferences related to your topic/expertise/genre. There are conferences and clubs formed around the themes of writing, art, ecology, pets, gardening, foods/cooking, auto, fashion, business management and so much more. Locate conferences on your topic or in your genre through these sites:
Or do an internet search to locate a conference or event near you by using keywords, “conference” and “your home town” for example.
Locate clubs and organizations that hold events and/or meet regularly through the local Chamber of Commerce or the city/county website. Contact their program chairpersons. You’ll find clubs and events listed in the calendar section of your newspaper. Some phone books list clubs and organizations in the front pages.
Additionally, you can:
- Reserve booths at book festivals and flea markets.
- Set up signings at unique venues related to the theme/topic of your book.
- Develop workshops around the theme of your nonfiction ebook.
Consider the advantages of doing personal appearances for an ebook:
- You don’t have books to cart around.
- You can concentrate solely on promoting your book—no sales or autographing to distract you. No making change.
- You don’t have to worry about theft. Yes, people will occasionally walk off with a book without paying.
Patricia Fry is the author of 35 books, including Publish Your Book and Promote Your Book (Allworth Press, 2011 and 2012). Watch for her upcoming book, Talk Up Your Book, scheduled for release in fall, 2012. She is the executive director of SPAWN (Small Publishers, Artists and Writers Network) www.spawn.org. Follow her informative blog daily, http://www.matilijapress.com/publishingblog.
[Photo of dog dressed in a suit from Shutterstock.]