BookBaby president Brian Felsen interviewed Ami Greko (founder of Book Camp NYC and manager of vendor relations in the US for Kobo) about new ways authors can cross-sell eBooks, promote their work both online and in the real world, and incentivize book marketing experiments.
In this clip, Ami talks about back-ads and excerpts. Unlike in the world of print books, back-ads and excerpts in eBooks encourage (and enable) readers to make a new purchase the very moment they finish a book.
Sell your book on Kobo, iBooks, Amazon, and more!



