That’s a question that will be tough to answer for some time given that Riffle, a social media tool for book discovery, is still in its invite-only phase. To get an invite and test things out for yourself, visit Riffle’s site HERE.

 What is Riffle?

Riffle is a tool created by New York-based Odyl (who has worked with publishers to create marketing content for Facebook) to help readers with the book discovery process. In the beta phase, Riffle wants to assemble a group of users who are serious, dedicated readers– and who have a willingness to share their expert opinions. The goal is to create one simple online source that is integrated with Facebook where avid readers can collectively (and individually) vet content.

According to Publishers Weekly:

The platform also relies on checklists that convert well in Facebook, such as the 50 books to read before you die or the books you hope your soulmate has read. “Our whole perspective is that content will get people attracted to this,” says Baptista, who is following the Pinterest and Instagram models. “We want to invite people in and be part of its development.” One piece of that could include selling through online retailers.

For more information on Riffle, click HERE.

What has your experience been like with online book discovery tools? Will you use Riffle as a reader? Do you think these tools are valuable for book promotion? Let us know in the comments section below.

Chris Robley

About Chris Robley

Chris Robley has written 563 posts in this blog.

is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."

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