The heated climate of competition and proprietary formats has resulted in a sadly amusing side-effect, a kind of brand name Mad Libs where every occurrence of the word “kindled” in Leo Tolstoy’s War and Peace was replace with “nooked.”
According to Ars Technica:
The best explanation, we think, comes from a commenter on the blog, who says “This obviously wasn’t done by Barnes & Noble, but by the publisher who submitted the book to Barnes & Noble. They created a Kindle version of this public domain book first, realized they used ‘Kindle’ somewhere in their submission, and did a quick find-and-replace to change ‘Kindle’ to ‘Nook’-never once thinking it would affect the book’s text rather than just whatever they put in the title page.”
Bad proofreader, bad!