Your book’s cover and description are the two key factors that could cause a customer to either ignore you or open to chapter one. Let’s assume that you’ve already got an attractive book cover (if not, check out BookBaby’s eBook Cover Design service). But how do you create a compelling book description?

While there’s no single tried-and-true method, one thing is for sure: You MUST capture the imagination with the first sentence.

3 Prompts to Help You Write a Better Book Description

1. I recommend going to your local bookstore or browsing on Amazon.com. Read the back covers and dust jacket blurbs of your favorite books. What works to capture your own imagination? Try copying that.

2. Appeal to your readers’ inner fears, hopes, and desires. How will you know what they are? They’re probably not that different from your own.

3. Make them feel like your book contains something they’re missing in their own life, some knowledge or wisdom, some thrill or secret.

Whatever angle you take, make sure to have your family, friends, and loyal fans weigh in on this book description. Did the first sentence of the book description make them want to read further? If not, you may have some more work to do.

-Chris R. at BookBaby

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Chris Robley

About Chris Robley

Chris Robley has written 570 posts in this blog.

is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."

4 thoughts on “Selling Tip: Captivating Book Descriptions

  1. jeremiah says:

    If you make an e-book can you still make a hard copy?

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