In part one of our tutorial (click here to read Pt 1), we covered how to set up an artist or author profile page on Facebook.  After going through the setup process, many artists are still asking, “What’s the point of an artist profile page on Facebook?”  In part two, we wanted to highlight some of the features that make a profile page beneficial to your promotional efforts.

The benefits of an author’s professional profile page on Facebook

Anyone can see your content – With an artist/author profile page, all Facebook users can go to your page and see your content.  They do not have to be a fan or have your approval.  This makes it easier for your content to be shared with other Facebook users.

Fans, not Friends – An artist profile page allows anyone on Facebook the ability to become a “Fan.”  This means they can choose to see your content in their live stream without having to get your approval.  This is ideal for your readers.

Multiple Admins – You probably spend most of your extra time writing. The “multiple admins” feature allows anyone designated with “admin status” to post on your author Page. Admins also have the ability to make changes to the page details. This is great for the people on your team (agent, spouse, editor, etc.) to help out with your social networking efforts.

Facebook ads – Of course anyone on Facebook can run a Facebook ad, but one of the most effective ad campaigns for an artist is a campaign designed to increase the fan numbers on your artist page.  This type of campaign can only be accomplished with a Facebook artist profile page.  How is it different?  With a normal ad, you might link to your official website where users might click through to find out more about your writing and then move on to other web browsing.  With an ad geared towards increasing your Facebook fans, when a user clicks through they are becoming fans of your page. Your content will now show up in their Facebook stream, increasing the chance for interaction.

Page Insights – Also known as analytics, this section of the profile page gives you all the info you need to improve your Facebook marketing efforts by showing you info like impressions per post and a full demographic breakdown of your fans and page visitors.

A few more tips:

Once you reach a certain number of Fans (Some say it’s 100, but we’ve seen it work with fewer), you can set a username for your page.  This creates an easy to remember Facebook URL http://facebook.com/YOUR-USERNAME.  Just go to http://facebook.com/username to create the URL for your page.

A Facebook profile page always displays more info for anyone with admin status.  It’s easy to get confused, but your Fans will not see the stats and admin links that show up on your page when you are viewing it as an admin.

That’s just the beginning; there are even more advanced features for those of you who really want to invest some time and tweak your Facebook profile page. If you have some advanced tips, please share in the comment section below!

Chris Robley

About Chris Robley

Chris Robley has written 571 posts in this blog.

is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."

10 thoughts on “Facebook for Authors: Setting up an author page, Pt. 2

  1. Pamela Lord says:

    I designed a static page for my landing page.Therefore, viewers see my new book release first, then they can visit my wall. The FB tutorial will instruct you how to build a static page.
    Check out my FB fan page at:
    http://www.facebook.com/pages/Pamela-Lord-Teller-of-New-Hampshire-Tales/135086416548053?v=app_4949752878

    1. Chris Robley Chris Robley says:

      Cool! Thanks for sharing.

  2. I am dumb as dirt when it comes to using facebook ads. I have no knowledge of the cost of the ads or how to go about using the ads or tracking my fans. I also do not know how to use the facebook link with my business cards and other advertising. Please go into more depth. thanks.

    1. Chris Robley Chris Robley says:

      Hey Rupert, we’ll most definitely be posting a lot more about Facebook as a promotional tool for authors soon. In the meantime, check out these two articles from CD Baby’s DIY Musician Blog:
      http://diymusician.cdbaby.com/2010/09/jim-fairchilds-misadventures-in-the-world-of-facebook-ads/ and http://diymusician.cdbaby.com/2011/02/ab-testing-for-musicians-a-study-in-facebook-ads/

      They talk about using Facebook and Facebook ads as a music promotion tool, but the points still apply to authors.

  3. Lee-Ann says:

    It’s 25 fans for a username. 🙂

    1. Chris Robley Chris Robley says:

      Thanks, Lee-Ann!

  4. Tish says:

    Does Facebook allow for authors to go to Facebook Groups’ pages and post on their walls? I once created a Facebook page for a business I started, but I was surprised that it didn’t allow me to visit any Groups’ pages on Facebook. Being able to visit Group pages and post on their walls and comment on other people’s posts on Group pages would be a good way to find fans.

    1. Chris Robley Chris Robley says:

      Facebook is constantly changing how things work, but as of right now you’d have to visit and comment from your personal profile.

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