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Facebook for Authors: Setting up an author page, Pt. 1

Facebook dominates the social networking world. But how can authors use the Facebook platform to promote their books and find new readers? Naturally, you should be talking about your writing on your personal profile just as you talk about other aspects of your life, but there are some good reasons why you should make the leap and take the focused promotion efforts off of your personal Facebook profile and create a Facebook page dedicated to your literary pursuits.

First we need to clear up a little terminology.  Facebook calls the typical individual profiles Personal Profiles and they refer to the profiles created by a brand, product, organization, musician, or writers as Profile Pages.  It can get confusing as they can look similar, but there are some big distinctions in how they work.  Also, you must have a Facebook personal profile first before you can create a profile page, so if you’re new to Facebook, you’ll have to create that first.  Once you’re up and running with a personal profile, here is how you can create a profile page.

How to create your Facebook author Page

1. Go to this link http://www.facebook.com/pages/create.php

2. Select the Artist, Band, or Public Figure button

3. Once that is selected, you will get a drop down menu where you will want to select “author”

4. Enter your author name in the “name of page” field and click create page.

Now that the page is created, be sure to post a profile image and a “cover image” (the large banner-style photo across the top) and drop your bio and press into the info section.

Why not just use my Facebook personal profile?

As mentioned above, there are some key functionality differences that make a Facebook Profile page a better option for promoting your writing  which we’ll detail in part 2 of this tutorial. But #1 on the list has to be the security for your personal information.  Most people use their personal profiles as a way to share info, pictures and updates with their friends and family. So certain aspects of their life outside of their career are visible for all who are “friends” to see.  Anyone who you grant access to your personal profile (Because they are a fan of your books) might have more info than you really want them to have.  Making a Facebook page for your writing career allows anyone to be a fan without the worry that they’re getting to know you more than you like.

Do you have a tip for new artists on Facebook?  Please share in the comments below!

Check out Part 2 of “Facebook for Authors: Setting up an author page” HERE.

Chris Robley

About Chris Robley

Chris Robley has written 578 posts in this blog.

is an award-winning poet, songwriter, performer, and music producer who now lives in Portland, Maine after more than a decade in Portland, Oregon. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is “one of the best short-story musicians to come along in quite some time.” Robley’s poetry has been published or is forthcoming in POETRY, Prairie Schooner, Poetry Northwest, Beloit Poetry Journal, RHINO, Magma Poetry, and more. He is the 2013 winner of Boulevard's Poetry Prize for Emerging Writers and the 2014 recipient of a Maine Literary Award in the category of "Short Works Poetry."

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  • http://www.kristentsetsi.com Kristen

    I don’t have any tips, but I do have questions (that I realize will probably be discussed in part II).

    I have a personal page and an author page, and my personal page flourishes while my author page just twitches now and then.

    Everyone knows no one likes having people thrust their product at them, so are we essentially supposed to copy and paste our personal page posts onto our author page to keep it going and interactive? Because after posting on my personal page, I end up feeling like I have nothing new or interesting to give my author page, so I give it nothing. I just look at it now and then wondering what I’m supposed to say.

    • Chris Robley

      Kristen,
      Some duplicate content is ok between personal and professional profile and page, but not too much. Instead, maybe try posting on your author page more of the interesting stuff about writing, art, philosophy, book recommendations, etc. and keep the personal profile posts more… personal.

    • Alanna

      I’ve been putting quotes pertaining to my book, “Widowhood Is Not Funny” & the subject in general on my author page & I intend to put excerpts from my book periodically. I’ve also shared my page with friends & continue to do so as I add new friends. Since my book is now available for all the major e-readers, I made that announcement as well.

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  • http://gutsyliving.com Sonia Marsh

    I’m a writer who started blogging 3 years ago to create my author platform. I just created my FB page: GutsyLiving, and entered it as a brand/service category, nit as an Artist/band category. Once my book comes out, I shall start another page for my book. I have 2 questions.
    1). Do you know if the author category allows you to comment with your page avatar? The brand/service category doesn’t allow you to post comments on FB with your page.
    2). Do you recommend doing an author page as well as a book page, or is that getting to be too many, especially as I also have a blog page.

    • Chris Robley

      Hey Sonia,

      The author page will behave just like your brand/service page. If you comment on your own page, it will show as the Author name, not as your personal profile.
      Also, there are no rules, but I’d probably recommend just sticking to the author page to keep things simple. You could always encourage readers to start a fan page for an individual book or reading discussion group.

  • http://rupertschmitt.com rupert schmitt

    why don’t we use the name of our novel instead of the author name. this would remove the redundancy?

    • Chris Robley

      Rupert, are you talking about using the name of your novel for your Facebook page name? If you plan on writing more novels, stories, articles, I’d probably recommend against it. You want to establish your “brand name” as your author name, and not build your whole online presence around one work.

  • http://notyet! Joanne Wiklund

    Have a new ebook being distributed as I write this. I started with the facebook page an artist, celebrity, etc.. because I’m a professional journalist. Then my niece insisted I need a regular facebook account. So I did it backwards in creation. Can I keep it this way or do I need to redo it?

    An Angel for Duane & Gladys should be available soon. I want to promote it as best I can. The professional page shows on my facebook page with a flag, but no one has been there. Thanks for this very timely discussion all of you! j.

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