According to a recent study called ”The Evolution of the Book Industry: Implications for U.S. Book Manufacturers and Printers,” almost 70% of book buyers say they are likely to continue purchasing printed books through 2016. Perhaps more shocking was the finding that 60% of all eBooks that are downloaded in the United States are NEVER read.
Why the fierce loyalty to printed books? Oh, the usual reasons: a “sensory attachment” (as eContent calls it) to the physical item, the desire to place the book on a bookshelf, and the fact that you don’t have to strain your eyes staring at another electronic gadget.
Given the fact that eBook sales were flat in 2013, it seems these benefits are keeping the printed book safe from the extinction that digital publishing pundits have been predicting for years. But what does this mean for you?