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The PESO model for authors and book promotion

The PESO model for authors and book promotion

PESO for book promotionTrying to promote yourself and your writing can seem like a huge, overwhelming task. Wouldn’t it be nice to strategize your plan of attack rather than guest-blogging for every website that will have you or signing up for every social media site willy nilly?

Enter the PESO model. The PESO model (Paid, Earned, Shared, and Owned) combines all the best features of PR and marketing to help you create a strategy to promote yourself and your book (or upcoming book). To get started, let’s take a look at exactly what the PESO model is:

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10 ways to promote your self-published book [Infographic]

10 ways to promote your self-published book [Infographic]

promote your self-published bookIf you’re looking to put serious effort into a campaign to promote your self-published book, this infographic can help guide you in your quest to build your author platform. From building a website to embracing social media, from holding a contest to starting a blog, here are 10 ways you can build momentum, publicity, and attention as you launch your book.

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How a self-published author got extraordinary book cover design

How a self-published author got extraordinary book cover design

self-published author Lauren LynneClear vision and a true collaboration with the BookBaby Design Studio makes self-published author Lauren Lynne’s Secret Watchers series look extraordinary.

“I did my homework. I spent a huge amount of time looking at other book covers,“ says Lynne. Today’s savvy self-published authors know that having an eye-catching book cover is one of the most important elements to a successful eBook sales run. How will your book stand up to this near instant “yes” or “no’ buying decision?

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Why Seth Godin self published

Why Seth Godin self published

seth godin self publishedSeth Godin is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all, changing everything. In 2012, Godin set the book publishing industry on its ear by launching a series of books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His 2014 book, What To Do When It’s Your Turn, is already a bestseller.

In an interview posted on IndieReader.com, marketing maverick Seth Godin declares that “Self-publishing is the responsibility of choosing oneself.”

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#BBchat recap: Marketing Your Business Book

#BBchat recap: Marketing Your Business Book

BookBaby Twitter ChatIn the May edition of our #BBchat Twitter chat, we asked authors and literary friends from around the world, including Ginny Carter (ghostwriter and business book coach), for thoughts on planning and business book marketing strategies.

A number of interesting time-management ideas and inspiration were also shared; we hope you find them to be useful. To be notified about our upcoming chats, please sign up here!

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BookBaby Book Publishing Sweepstakes: Release Your Inner Book!

BookBaby Book Publishing Sweepstakes: Release Your Inner Book!

book publishing sweepstakesThousands of authors turn to BookBaby to help them release their inner book. Now we’re helping one lucky writer realize that dream. We’ve teamed up with Writer’s Digest and Edit911 to give you the chance to win a book publishing prize package that includes everything needed to help write, edit, and self-publish your book. Click here to enter today.

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4 tips for writing children’s books

4 tips for writing children’s books

writing children's booksHave you been itching to break into the children’s literature genre with a book of your own? Good for you! Children’s literacy is an issue that foundations such as the United Way’s Women’s Leadership Council​ and UNICEF have been working tirelessly to improve, and contributing to children’s literature is an admirable way to get involved.

But where should you begin? Read on for some quick tips on writing books for children!

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BookBaby mailbag: the hybrid author conversation continues

BookBaby mailbag: the hybrid author conversation continues

bookbaby mailbagI’m still getting emails about our recent guide, The Hybrid Author Game Plan. I think it really struck a chord with a lot of authors contemplating their publishing path.

Hi Steven. My book was published by a traditional publisher and they say they are not likely to publish my next book, as sales were “modest” and disappointing. I like the idea of keeping eBook rights next time if I can negotiate that. I wonder how your business works regarding distribution of eBooks; what percent does the author keep and how does the distribution compare to how a traditional publisher handles distribution of eBooks? –Marcia B.

Publishers are, in my mind, getting unrealistic in their expectations for new authors. It takes time for an author to build a following and loyal audience. I would say even “modest” sales should be quite encouraging for you! Whether or not you keep the eBook rights – or decide to self publish both print and eBooks – for your next book, I would give BookBaby a serious look.

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Join Ginny Carter on a BookBaby Twitter chat May 13th

Join Ginny Carter on a BookBaby Twitter chat May 13th

BB-TChat-MayGinny Carter, AKA “The Author Maker” from MarketingTwentyone, joins BookBaby in a Twitter chat about marketing your book on Wednesday, May 13th from 4-5pm ET!

We will be discussing a number of book marketing strategies, as well as tips for authors looking to use writing to support their business. Ghostwriter and book coach Ginny Carter will be featured, and we welcome you to stop by and say hello too!

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Finding Your Ideal Readers – Steven Spatz podcast interview

Finding Your Ideal Readers – Steven Spatz podcast interview

book marketing adviceIn the 39th episode of The Author Hangout, a podcast designed to help self-published and indie authors market their books and improve their author platform, BookBaby President Steven Spatz joins host Shawn Manaher to discuss book marketing, social media, and the steps that you can take to find your ideal reader.

What are some things that authors may not be thinking about when it comes to promoting a book? “There’s a lot of material out there about book marketing, and a lot of people say many of the same things. One of the things you should probably guard against is not to overload yourself and think, “Okay, I’m going to do 20 things to promote my books.” Rather, choose to say, “I want to do a few things and I want to do them really well.”

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